Go-to-Market
[GTM] Planning
For Founders Who Don’t Have Months to Guess
You don’t need another 40-slide deck.
You need a go-to-market that cuts noise, aligns your team, and moves pipeline now.
I work as your Fractional CMO, embedded, hands-on, and ruthlessly focused on outcomes. Not a presentation. A plan you actually run.
If this sounds familiar, we should talk
We have a good product, but every channel feels random.
Our SEO agency brings traffic; sales says it’s the wrong traffic.
We’re founder-led in sales and can’t keep up with demos.
Crowded category. Everyone says the same thing.”
We’re entering a new market (Israel/EMEA) and don’t know where to start.
This is the gap I close, as your
Fractional CMO in Israel and C-suite strategist for B2B growth
and I’ll build GTM around it
Pick your bottleneck
when you sound like everyone else….
Positioning Reset
Customer proof interviews [win/loss & “why now”]
Category narrative + crisp POV that buyers actually repeat
Messaging bank for sales, site, ads, demos [one source of truth]
when traffic ≠ pipeline x
Demand Gen That Converts
Channel focus: two that matter, the rest on mute
SEO with intent (not vanity keywords), landing pages that pass the 5-second test
Demo/consult flow, calendar UX, and objection-led email follow-ups
when deals stall after the demo…
Sales Enablement
Story-driven deck, proof library (case snippets, ROI math, teardown videos)
Pricing & packaging sanity check (buyers buy clarity)
Slim ABM list, one playsheet, 30-day outbound rhythm
when global meets reality x
Market Entry
US | EMEA | Asia | Israel
IP localization, Hebrew | English funnel, compliance guardrails
Creator/PR lite for credibility, WhatsApp + calendaring wired
First 20 meetings plan [not just “brand awareness”]
This isn’t just “services.”
It’s GTM planning by a Fractional CMO who also owns the first mile of execution
I’LL GIVE YOU THE STRATEGY THAT WORKS TO ACTUALLY GET THERE. STARTING TODAY.
Build the business you envisioned.
Too many startups mistake “launch” for a strategy. Ads go live, content gets posted, budgets get burned… and six months later, they’re still wondering why nothing sticks.
Here’s the reality: GTM isn’t about throwing campaigns into the market. It’s about building the system that gets you from idea → traction → predictable pipeline.
When I step in as your Fractional CMO, GTM planning always comes down to three things:
1️⃣ Fit — getting painfully clear on who you’re selling to, and what will make them stop scrolling.
2️⃣ Focus — choosing the 1–2 growth plays [SEO, LinkedIn, ABM…] that actually drive pipeline instead of scattering efforts.
3️⃣ Follow-through — aligning marketing and sales so the funnel doesn’t leak halfway through.
That’s it. No 80-slide decks, no buzzword bingo. Just a lean, practical roadmap that moves you faster, avoids costly detours, and sets you up to scale on purpose.
Follow our journey.
What it is
Senior-level GTM and growth marketing leadership, embedded.
Hands-on oversight across channels, creative, and analytics.
A single owner for the path from keyword → meeting → revenue.
What it isn’t
Do everything, everywhere. We pick 1–2 channels and get compounding returns.
A deck drop. I stay in the room until it works.
A full-time hire. This is Virtual CMO services in Israel—lean, fast, accountable.
Proof You Can Feel
[ Before Case Studies ]
Fewer tabs. Fewer “urgent” channels.
Sales says, “the right people are booking.”
The website reads like you—and converts like it should.
A pipeline you can explain to your investors without caveats.
What you can expect
Messaging that converts → your site, ads, and sales all saying the same thing — and working
90-day GTM roadmap → clear channel picks, tests, and when to kill what’s not working.
Campaign flow → paid, organic, ABM, content — sequenced to build momentum.
Hands-on oversight → landing pages, email flows, demo funnel — no more loose ends.
One source of truth → clean reporting, real KPIs, constant optimization.
Some questions I get asked
[the real ones]
We already pay an SEO/ads agency. Why you?
Because agencies optimize channels; I own outcomes. I align SEO with sales, content with demo, and ads with real intent. That’s outsourced CMO for B2B growth—not vendor management.
Can we start small?
Yes. We begin with a 30-day GTM sprint. If it doesn’t create clarity and movement, don’t extend. [ I know it will though.]
SaaS is different—does this fit?
I work as a SaaS Fractional CMO: pricing/packaging, PLG vs. sales-led, onboarding friction, retention loops—the GTM factors that actually move MRR.
Do I really need a Fractional CMO for GTM?
If you’ve got a junior marketer or an agency, you’ll get activity, not strategy. A Fractional CMO plugs the gap: deciding what matters, what doesn’t, and how to tie it all to revenue.
How long until I see results?
You’ll see clarity and early tests in the first month. By 60 days you’ll know what converts. By 90, you’ve got a system that scales instead of trial-and-error.
Why not just hire a full-time CMO?
At seed–Series A, you don’t need a $200K exec burning payroll. You need C-level strategy without the overhead — and a GTM engine already running when you’re ready to hire.