Fractional CMO Services in Israel
Helped a B2B Tech Startup Scale Smarter
Client Background
Industry: B2B SaaS [AI-powered solutions for logistics optimization]
Location: Tel Aviv, Israel
Stage: Post-seed | 15-person team | Preparing for Series A
Challenge: Rapid product adoption but no marketing foundation.
The Problem
The startup had developed a strong product with early market traction.
However, they faced critical roadblocks:
No senior marketing leader to set priorities and own the roadmap.
Website buried for key buyer-intent searches.
Leads were sporadic and mostly unqualified.
Sales & marketing weren’t aligned — deals were just slipping through the cracks.
Founder was spending too much time on marketing decisions instead of product growth and investor relations.
They knew they couldn’t justify a full-time CMO yet, but they needed executive-level strategy, oversight, and measurable results.
The Solution |
3 Phase Roadmap
Phase 1: Deep-Dive Marketing & SEO Audit
Identified technical SEO, indexation, and UX bottlenecks.
Conducted competitor benchmarking to uncover positioning opportunities.
Mapped buyer journey friction points and funnel drop-offs.
Phase 2: Strategy Design
Built a 90-day go-to-market roadmap with clear priorities.
Refined Ideal Customer Profile (ICP) and buyer personas.
Created a lean marketing-to-sales funnel with defined touchpoints.
Repositioned brand messaging to resonate with C-suite decision-makers.
Phase 3: Execution Oversight
Directed homepage and landing page conversion optimization.
Guided SEO-focused content development to capture high-intent leads.
Aligned sales enablement materials with marketing messaging.
Established a simple performance framework to track campaign impact without complex reporting overhead.
90 Days Later
+220% growth in organic traffic from target keywords.
+37% increase in qualified demo requests.
Consistent sales & marketing alignment — fewer wasted sales calls.
Founder gained back 70% more time for product and fundraising priorities.
What this Client Said
“Working with a Fractional CMO in Israel was the smartest decision we made this year. Judith turned our marketing from guesswork into a focused growth machine. We transformed our scattered marketing efforts to running a focused, revenue-aligned strategy that actually works- and sales feels the difference..”
— Startup Founder, Tel Aviv
Why It Worked
Senior-level leadership without a full-time CMO salary.
Clear go-to-market direction based on real market opportunities not theories.
A holistic approach - Sales and marketing finally working as one unit.
Execution oversight to ensure strategies didn’t die in a slide deck.