▸What exactly is a Fractional CMO?

A Fractional CMO is a part-time Chief Marketing Officer who provides senior-level strategic leadership without the full-time salary. I embed myself into your business to lead marketing strategy, GTM planning, and performance oversight, tailored to your budget and growth goals.

▸ How is this different from working with a marketing agency?

Agencies often sell deliverables. I bring strategy. You don’t get a rotating cast of juniors or cookie-cutter packages. You get direct access to me, a seasoned CMO who crafts your roadmap, leads execution, and aligns it all with business results. It’s a partnership, not a project.

▸How do you work with internal marketing teams?

Seamlessly. I act as a growth strategic leader, guiding your team, aligning efforts across product and sales, and helping your in-house marketers execute with greater focus. If you don’t have a team, I can recommend trusted freelancers and collaborators.

▸ What industries do you specialize in?

I specialize in B2B tech and SaaS, including AI, Cybersecurity, DevOps, Fintech, Logistics, and software tools. My sweet spot is working with post-launch startups and growth-stage companies ready to scale with smarter marketing.

▸ Do you offer one-off projects or only long-term engagements?

My focus is on high-impact, sustainable growth so I typically work with clients for at least 5-6 months. That said, I occasionally take on short-term strategic projects if there's a great fit and clear objectives.

▸ What’s the investment for your services?

Every engagement is tailored based on scope, stage, and goals. Most clients invest in monthly packages that include both strategic direction and execution. Let’s connect so I can give you a clear proposal.

▸ What’s your typical onboarding process?

After a free discovery call, we align on scope and priorities. From there, I run a full audit, build a strategic roadmap, and begin phased execution (including SEO, funnel, or paid efforts as needed).

▸Can you help with GTM strategy for a new product launch?

Absolutely. GTM planning and execution are one of my core strengths. From positioning and audience strategy to messaging, launch timelines, and campaign sequencing, I’ll help you bring your product to market with clarity and traction.

▸What kind of results can I expect?

Clients typically see:

• 2–3x improvement in lead quality

• Significant funnel optimization (increased demo bookings or sales conversations)

• Improved SEO performance tied to revenue, not just traffic

• Clarity across teams and faster execution cycles.